Helping Leaders Their Unrealized Potential


Revenue Growth | Customer Success | Retention

In these engagements, I help Founders, Go-To-Market Executives and Sales Leaders align around a revenue growth strategy that drives clear expectations and priorities while consistently measuring leading efforts and behaviours. Once everyone is aligned, I help guide the executable actions through training, advisory support, and quarterly progress analysis.


Solving Real Problems: ValueSelling Framework® : How to build trust-based customer success through repeatable focus, simplicity, and consistent execution.

Whether you’re a Sales Leader, or Sales Rep – you’ll be more effective by utilizing the ValueSelling Framework® to create a common language for greater forecast accuracy, powerful deal reviews and effective sale coaching.  Through role plays, scenario-based exercises, and building ValuePrompter®  Buyer Personas for your current opportunities. Then, follow-on adoption management plan solidifies skills.

  • Workshops are held on-site or virtual

Executive Speak™ : How to best prepare, communicate, and build executive engagement for speaking confidently with senior C-level Executives.
Develop your sales team’s business acumen to think like an Executive, predict potential business issues, and then correlate how your unique capabilities impact the most important business issues and financial metrics.

  • 100% learn at your pace through e-learning featuring the 360° Profile Builder™, a unique tool that helps turn various information gathered into insights and automatically populates a Pre-Call ValuePrompter® for meetings.

To learn more, email me directly at [email protected] to schedule a virtual initial chat.

Advisory Support

One-on-One Coaching

In these working sessions, I help Executives solve problems, understand potential risks, and provide objective, fact-based evaluation to support decision making. Serving as an objective coach, I provide oversight on revenue growth execution, critical thinking, and leadership management.


My clients include senior leadership teams funded by MaRS IAF, BDC Capital, StandUp Ventures and other top venture investors.

"Together with Tony, Sampler was able to work on Sales Team Structure, Objectives, Compensation and more. As a fast-growing company, the experience of someone who has been there, done that, and who continues to build his perspective across his work with multiple companies is invaluable. We're proud to say that over a year-later, Sampler still engages with Tony as one of our most valued advisors."

Sampler | Marie Chevrier Schwartz

Chief Executive Officer & Founder

"You’ve been a true blessing Tony! We can’t thank you enough for the time you’ve given us. You’ve had a huge impact on our results and look forward to growing our group with you."

IT Research and Advisory Company

Senior Vice-President

"As a start-up with a relatively new product in the very early stages, Tony helped our sales team grow from zero sales revenue to nearly $1M within a year. His dedication to understanding what value customers are gaining, and how to engage with them in a meaningful manner that benefits all sides has proven to be an extremely effective method, with exceptional outcomes. Tony is always just a phone call away and has been very responsive throughout our relationship. We attribute a lot of the success we had to the assistance and advice from him."

Genecis | Luna Yu


"As we grew out the sales team and matured as a scaling start-up we needed someone who was credible in order to resonate with the entire team.  Tony has walked the walk and not done his learning in a classroom. We needed someone that wasn't there to make us feel and look good, but that could actively demonstrate the power of approaching each deal in a comprehensive, systematic manner and how to apply this to our day to day deals."


Visage | Steven Mclean

Vice President of Sales

"Tony has played a huge role in my development as a commercial lead at ODAIA as we scale and grow the sales success and BD roles. What I appreciate most about Tony is his ability to listen and curate resources using a unique engagement style that encourages me to tap into his knowledge and those of his contacts/external network. He is always available and truly supports our sales growth at ODAIA. Every minute with Tony is relevant to my day-to-day. 

ODAIA | Orchid Jahanshahi, MBA

Former Vice President, Life Sciences
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Helping Leaders Their Unrealized Potential


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