Helping Leaders Their Unrealized Potential


Revenue Growth & Retention

In these engagements, I help Founders, CROs, and Sales Leadership teams align around a revenue growth strategy that drives clear expectations and priorities while consistently measuring leading efforts and behaviours. Once the leadership team is aligned, I help guide its execution through training, advisory support, and quarterly progress analysis.

To learn more, email me directly at [email protected] to schedule a virtual initial chat.


Solving Real Problems: ValueSelling Framework® : How to build trust-based customer success through repeatable focus, simplicity, and consistent execution.

Whether you’re an Executive, Founder, Sales Leader, or Sales Rep – you’ll be more effective by utilizing the ValueSelling Framework® to create a common language for greater forecast accuracy, powerful deal reviews and effective sale coaching.  Through role plays, scenario-based exercises, and building ValuePrompter® for your current opportunities. Then, follow-on adoption solidifies skills.

  • Workshops are held on-site or virtual

Executive Speak™ : How to best prepare, communicate, and build executive engagement for speaking confidently with executives.
Develop your sales team’s business acumen to think like an Executive, predict potential business issues, and then correlate how your unique capabilities impact the most important business issues and financial metrics.

  • 100% learn at your pace through e-learning featuring the 360° Profile Builder™, a unique tool that helps turn various information gathered into insights and automatically populates a ValuePrompter® for meetings.

To learn more, email me directly at [email protected] to schedule a virtual initial chat.

Advisory Support

One-on-One Advice on Top Priorities

In these monthly conversations, I help Executives solve problems, understand potential risks, and provide objective, fact-based evaluation to support decision making. Serving as an objective coach, I provide oversight on sales strategy execution, critical thinking, and leadership management.

To learn more, email me directly at [email protected] to schedule a virtual initial chat.


My clients include leadership teams funded by MaRS IAF, BDC, StandUp Ventures and other top venture investors.

Founder and CEO

"Sampler was able to receive the support of Sales Leader Tony Cascio on a part-time basis to help us work through a sales team strategy for 2020. Together with Tony, Sampler was able to work on Team Structure, Objectives, Compensation and more. As a fast-growing company, the experience of someone who has been there, done that, and who continues to build his perspective across his work with multiple companies is invaluable. We're proud to say that over a year-later, Sampler still engages with Tony as one of our most valued advisors."

Vice President of Commerical Sales

"You’ve been a true blessing Tony! We can’t thank you enough for the time you’ve given us. You’ve had a huge impact on our results and look forward to growing our group with you."

Founder and CEO

"As a start-up with a relatively new product in the very early stages, Tony helped our sales team grow from zero sales revenue to nearly $1M within a year. His dedication to understanding what value customers are gaining, and how to engage with them in a meaningful manner that benefits all sides has proven to be an extremely effective method, with exceptional outcomes. What surprised us the most about my experience working with Tony was his attention to detail and his accessibility, especially with a global pandemic going around. Tony is always just a phone call away and has been very responsive throughout our relationship. We attribute a lot of the success we had to the assistance and advice from him."

Senior Vice President of Sales

“The assessment tools will be highly effective as it relates to probability of close and forecasting. The content will empower sellers to manage an effective sales cycles and stop wasting time on opportunities that are going nowhere.”

Senior Sales Manager

“The workshop was a great opportunity to learn how to apply and teach the ValueSelling framework. Tony made us feel comfortable in being vulnerable and as a management team, I really believe we've levelled up our skill set to coach and inspire a strategic sales team.”

Vice President of Global Sales

"We needed someone who was credible in order to resonate with the entire team. Tony has walked the walk and not done his learning in a classroom. He wasn't there to make us feel and look good, but to actively demonstrate the power of approaching each deal in a comprehensive, systematic manner and how to apply this to our day to day deals. As a result , we now all speak the same language, can identify any gaps or risks to our deals and proactively work towards removing these, without the fluff."


Top 5 Priorities for Sales Leaders

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Helping Leaders Their Unrealized Potential



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